Organisation Profile
Issue No. 1 - July/August 2001
Australian Institute of Management (AIM)
Australian Institute of Management
Living in a landmark Hindley Street address and bearing a familiar name, the Australian Institute of Management has been a little too respectable. Ironically, by the turn of the millennium, AIM, the focus of management expertise in the State, was itself in need of a management shakeup.
Under the guidance of his Board and its president, Wendy Greiner, chief executive officer John Stokes conducted this makeover as part of a nationwide revitalisation that is positioning AIM as the preeminent provider of professional development for managers.
During the past year John has weathered the difficulties one would expect in reshaping a 50-year-old organisation. He believes AIM had “lost its way somewhat” in the membership area, meaning that what AIM membership stood for had become unclear.
AIM’s emphasis on training and qualification is new. A “couple of good years”for the training arm during the 1990s highlighted the opportunity and AIM now has a clear target.
“My role has been to get back to basics and get the organisation structurally right,” John said. “It’s different, it has a flatter structure. The business areas now perform to a three-year strategic plan that we implemented in October 2000.
“Now we will go back and look at the membership side of the organisation and work to build the credibility of the AIM designation.”
On 31 July, AIM will publish its strategic direction concept comprising three main areas:
- continuing development of strategic alliances such as the collaborative academic arrangement with the University of SA International Graduate School of Management.
- development of a centre of excellence in management for South Australia.
- development of professional certification for managers that outlines a clear career path from graduation through to senior posts.
“The typical AIM member is a 40+ male in middle management, generally f...
