in Small Business
Issue No. 1 - July/August 2001
Glitz Girls
Hair and Glamour is Glitzy Business
“I said to myself, if I’m going to work full—time again, it’s going to be something I enjoy,” says Debbie Turner, the flamboyant joint managing director of a glamorous new hybrid business, Glitz Girls. Debbie and husband Richard Turner are also the principals of Regency Staffing, which they retained after selling their affiliated company, Regency Food Services, to South African firm Bidvest in 1998. The pair are well known in Adelaide’s entrepreneurial circles for taking out the inaugural SA Entrepreneur of the Year award in 1996. Richard went on to become the founding president of the SA chapter of the International Young Entrepreneurs’ Organisation (YEO).
“I’ve always loved wearing fashion hair pieces and we decided to take the idea one step further creating a hair fashion company and taking it to the streets as the ultimate fashion accessory,” Debbie says. The notion of being a “hair fashion designer” quickly grew beyond expectations when Debbie and Richard applied their exceptional marketing and management experience in a novel way.
Beginning with the Le Mans race festival in December 2000 a team of Glitz Girls, attractive young female models groomed with Debbie’s collection of fashion hairpieces and jewellery began promotional work at major events. Their exotic look made an immediate splash with the corporate clientele and the Glitz Girls name was suddenly ‘out there’ in the fashion market. Debbie reinforces this profile by d...
