Tool Box
Issue No. 11 - June/July 2003
Planning is Half the Story
A Fresh Approach to Business Plan Implementation
“less than 10% of strategies effectively formulated are effectively executed”
“it isn’t bad strategy….. it’s bad execution’
Fortune Magazine
Three of Adelaide’s senior Marketing and Management Consultants have combined their knowledge, resources and experience in a new business advisory organisation, the Strategic Business Alliance. (SBA)
The three SBA partners, John Clayton, Graham Erickson and Mike Norman, are consultants with over 40 years combined experience, assisting organizations to profitably grow and develop. All three partners previously held senior line management positions in industry.
Their experience in the problems and situations affecting businesses, has led to the development of a simple, action — oriented approach to business and marketing planning.
Business, strategic and marketing planning is seen by many busy managers and business owners, as being time consuming, a complex and convoluted process, but worst of all a procedure that is rarely converted into action. There are thousands of well-developed plans that remain theoretical, collecting dust on shelves or in drawers of many well meaning executives or owner/proprietors.
“In today’s volatile and competitive business environment, most managers recognise strategic planning as an important element in managing and profitably guiding their business,” says Graham Erickson.
“Many organizations spend time and resources to develop...
