Arts Business
Issue No. 11 - June/July 2003
The Arts Business: Collaborative Magic
Presentation has an enormous effect on how we accept things in human terms: what we choose to use, eat or purchase.
A new facility in Leigh Street in Adelaide’s CBD opened in April to serve as a focal point for this notion, linking the design arts with manufacturing business in a way consumers can see and touch.
Applied Ideas is a display centre, and a division of the Centre for Contemporary Craft & Design, Craftsouth. The aim is to foster innovation in the product development cycle by linking designer/makers, manufacturers and markets. Part of its job is to increase market opportunities for local creative and manufacturing talent by brokering and facilitating collaborations during new product development.
Applied Ideas has been developed in response to articulated needs in manufacturing, retail and commission markets.
Manufacturers and retailers know how design innovation can differentiate products in a competitive global marketplace.
Applied Ideas Manager, Gregory Woods welcomes the growing acknowledgement within the business sector that collaboration between creatives and the mainstream economy is critical if the Australian manufacturing sector wants to maximise its competitive appeal in a crowded global marketplace.
Arts & industry. Why collaborate?
The new breed of designer-maker is seeking to enter the highly competitive retail homewares and furniture market as well as the commercial fit out market,” Gregory says...
