Tool Box
Issue No. 12 - August/September 2003
Writing Dynamic Sales Letters
Tips on Writing Business Letters
Do you have great ideas that just don’t come together when you put pen to paper? Does your mind seize when you begin to write your sales letters? These are just some of the common obstacles that many business owners face. If you answered yes to one or both of these questions, you’re not alone!
So, let’s look at some tips to help you along the way to successful and dynamic sales letters…
- Write as if you’re the customer… Imagine yourself as the reader of you letter and write what the customers wants to know ~ not just what you want to tell them. This is one of the most important aspects of writing a dynamic sales letter, yet it’s often overlooked.
In one page you need to attract a customer or you’ll lose the opportunity if the letter is about something other than what the customer wants to know about. Remember, your customers main concern is fulfilling his or her needs and desires not just increasing your bank balance!
- Ensure your letter is organised… Writing sales letters are just like writing a story or an essay ~ it needs an introduction, a body and a conclusion. The introduction should be telling your customer why you’re sending a letter. The body should be your “sales pitch” where you explain why your offer is irresistible and too good to be true. In the conclusion you should briefly bring all your points together and ask the customer to take advantage of the offer.
- Make your letter easy to read… Many sales letters don’t achieve the desired results and are thrown away because they simply appear to be too complicated. So you can avoid these, use the following guidelines:
- Write as if you would speak in conversation.
- Use short sentences—once you start to write as you speak, your sentences will get shorter.
- Use short paragraphs—the mind likes to have breaks when ready and if the paragraph doesn’t flow and sound natural… re—write it.
