Case Studies
Issue No. 16 - April/May 2004
Voicetronix
Niche earner
“Voicetronix has been selling its own line of CT cards since 1998, and has shipped many thousands of ports,” says Adelaide—based co—owner, David Rowe.
“We sell 95% of our product to companies outside of Australia. We have customers all over the world, and work closely with companies in the USA, Canada, South America, Europe, and Asia to help them build better CT products.”
CT is the disembodied voice that answers the phone for so many service providers, utilities and financial institutions these days.
“I know what you are thinking, and I have had some bad experiences on these systems too!” David says—in other words, don’t shoot the messenger.
“Voicetronix manufactures hardware (computer telephony cards) that enable these systems to be built. These cards plug into a PC, then multiple (4—12) phone lines plug into the card. Our customers add the software, and then you have a complete Computer telephony (CT) system, that can answer the phone, redirect your call, take voicemail, and many other applications.”
David Rowe and John Kostogiannis founded the business in 1995. Both had been working in university R&D programs.
“We initially focussed on custom hardware and software development in the speech compression area, then started building CT hardware in 1998,” David says.
“We shifted the focus of the company from telephony hardware for Windows to Linux in 1999, which turned out to be our big break.
