Export

Issue No. 17 - June/July 2004

Cola Wars

Export to China

Since 1979 Coca Cola has invested about US$14 billion in developing its Chinese market. Coke now holds about 35% of the Chinese soft drink market, but it is by no means alone.

A few years ago a disused milk and ice cream factory being operated by a school in Hung Zhu launched a product called Wahaha cola. The enterprise is still majority publicly owned, but French dairy foods combine Danone holds 30% and has contributed experti...

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