IB Woman

Issue No. 17 - June/July 2004

Editors Lead In

by Penelope Herbert

The print media is a strong platform from which to communicate a message, idea, trend – almost anything. And

in-businesswoman is the strongest print avenue to-date where women in South Australia can consistently voice their opinions, challenges, strategies and ideas. In this issue of ‘in-business’ we meet several different women who have started vastly different businesses with myriad objectives, target markets and turn-overs. Yet what each appears to be doing very effectively is...

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