News
Issue No. 18 - August/September 2004
News Snapshots
$4.5m tourism campaign launched
South Australia’s $4.5 million Rediscover Yourself tourism marketing campaign launched in July promotes the State’s iconic holiday experiences — Kangaroo Island, the River Murray, and the Piccaninnie Ponds at Mount Gambier – and revitalise interstate visitation which makes up 42% of total visitor nights in SA. "In the 12 months to March 2004, interstate visitor nights broke the 11 million mark for the first time, recording a 11% increase on the previous year, compared to a 4% rise nationally," Premier Mike Rann says. A study commissioned by the SA Tourism Commission in April this year shows the Unwinding Roads campaign attracted 17,000 visitors who stayed for 148,000 nights and spent an estimated $19.9 million between November 2002 and April 2004. The State Government seeks "a partnership with the industry which seeks to increase visitor spending from $3.4 billion in 2001 to $5 billion in 2008 – a key target in our State Strategic Plan". A series of three television and cinema advertisements will run in the key interstate markets of Melbourne and Sydney. National magazines will run a series of print ads, showcasing the best holidays on offer across the State.
Hardys top seller in UK
Surveyor AC Nielsen has found Hardys wine is the biggest selling wine brand in key UK markets. The survey shows the Hardys portfolio sells more wine in British supermarkets and off-licence premises than any other wine brand - from any other country. The Nielsen survey for sales over the past year shows six of the top 10 wine brands sold in UK supermarkets come from Australia. Australian wines now enjoy 23.8 per cent of the market share in the UK, with sales valued at over $2 billion.
Sakhalin development nets $40m
Austrade’s Moscow-based Senior Trade Commissioner, Gregory Klumov reports since Austrade commenced its trade missions to Sakahlin Island in June 2003 over $40 million worth of busi...
