Marketing

Issue No. 18 - August/September 2004

Vroom with a view to selling

An innovative young Australian company is taking other people‘s messages to the street.

It‘s rare for Australian businesses to kickstart a new sales and marketing medium which leads the rest of the world. But that‘s the case for a mobile media company that uses Vespa scooters towing attractive billboard trailers.

Vespa advertising was introduced to Adelaide marketers by Matthew Pettit, who started Subterfuge Media three years ago as a restroom advertising company. He decided to expand its offering to include such advertising mediums as stadium restrooms (AAMI Stadium), health clubs, universities and now scooters.

They are now five scooters and trailer units in Adelaide and partners in every capital city in Australia.

"There’s a growing understanding of the scooter concept as a highly targeted mobile media opportunity and business is booming," says Matthew.

"In the early days, people didn‘t know what to do with the scooters - t...

The rest of this article is available to in-business subscribers.
If you are a subscriber, please log in - click here.

Established in 2001, in-business is South Australia's leading independent local business knowledge source. We offer subscribers:

• a high quality bi-monthly magazine
• password access to our complete archives online from Issue 1
• regular SNAPSHOTS eNewsletter
• optional listing in our magazine business services directory called 'the team'

in-business has become one of South Australia's best networking packages delivering readers untold business opportunities.

To subscribe click here, or to receive a free trial copy click here.