Marketing
Issue No. 18 - August/September 2004
Vroom with a view to selling
An innovative young Australian company is taking other people‘s messages to the street.
It‘s rare for Australian businesses to kickstart a new sales and marketing medium which leads the rest of the world. But that‘s the case for a mobile media company that uses Vespa scooters towing attractive billboard trailers.
Vespa advertising was introduced to Adelaide marketers by Matthew Pettit, who started Subterfuge Media three years ago as a restroom advertising company. He decided to expand its offering to include such advertising mediums as stadium restrooms (AAMI Stadium), health clubs, universities and now scooters.
They are now five scooters and trailer units in Adelaide and partners in every capital city in Australia.
"There’s a growing understanding of the scooter concept as a highly targeted mobile media opportunity and business is booming," says Matthew.
"In the early days, people didn‘t know what to do with the scooters - t...



