IB Woman

Issue No. 19 - October/November 2004

Businesswomen respond to survey, with interesting results

by Penelope Herbert

A cross-section of women was invited to reply to a survey that targeted home business to big business.

Of those that responded, 67% were company owners and 22% were Managers. The average length of time respondents had been in business was seven years, 41% were proprietary companies and 37% were sole traders. 67% had fewer than five staff and only 7% had over 50. So the feedback typically reflects small business. This may be why 70% advised that they use contractors either regularly or occasionally and 59% say they shoulder all the responsibilities of the business.

Taking that 59% out of the equation, the remaining respondents identified themselves as undertaking myriad roles including human resources (30%), business planning (22%), competitor analysis (15%) and budgeting & financial planning (11%). Equal at 26% were responsibilities for public relations, marketing and advertising.

An overwhelming 48% reported networking and public relations techniques equally as sk...

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