Marketing

Issue No. 2 - September/October 2001

money makes great friends

Not many e-commerce enterprises can claim to have beaten American giant, Amazon.com at their own game. Moneybags.com managed the feat because it is a savvy, specialised and capable small business that has won powerful friends.

Founded two years ago in the Thebarton IT incubator by twentysomething entrepreneurs Sean Dostal and Les de Wit, Moneybags rapidly became a force in investment media. The company has been growing at 13 per cent per month for the past year and projects 10-12 per cent per month growth for the next 12 months.

“A big part of our business has been forging alliances,” Les de Wit says. They do that by approaching leading investment sector websites and offering to create, maintain and service an e-commerce site for literature sales. Re-badged and duplicating the client’s identity, but hosted by Moneybags, the site works seamlessly with the client’s.

Moneybags is now the preferred book supplier for popular share investment websi...

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