Event Calendar
Issue No. 23 - June/Nuly 2005
Events
Marketing might, unite!
The largest event of its type in Adelaide, Marketing Week is a must for every business’ marketing calendar.
Marketing Week 2005 will give participants an outstanding opportunity to challenge thinking on who should be doing what in an ever-changing business environment.
So, what is Convergence? It’s the influence of overlapping communications technologies, media, disciplines and even industries. Where once there was the business of marketing, the business of advertising, newspapers, television, radio and the internet, they have all converged to form a communications soup. How do marketing practitioners from government and private enterprises act, cope and grasp that challenge and what are the opportunities? Find out from people who have forged success.
Marketing Week 2005 examines the many aspects of convergence with a list of speakers and facilitators with a global perspective, and across the disciplines of business including:
Dr Stephen Hollings – News Ltd on managing media convergence on a global scale; Randall Pearce – IPSOS-Mackay Report on the Australian social landscape; Charmaine Dobson – Melbourne 2006 Commonwealth Games – event marketing to a global audience; Malcolm Auld – Malcolm Auld Communications – direct mail renaissance and emerging technologies; Geoff Michels - The Michels Group - does convergence mean anything to a grumpy old man? Associate Professor Kerry Green –
Uni SA on the effects of technological convergence and the affect on job roles; Collette Snowden - Uni SA on communication in the mobile environment.
Who should attend?
Business owners, sales and account managers, marketing, public relations and communications professionals, fundraisers, strategists, researchers, creatives…
Marketing Week 2005
Tuesday 23 to Friday 26 August 2005
Holiday Inn on Hindley
