Case Studies
Issue No. 24 - August/September 2005
[ touring act ]
Proactive Tours
There’s no shortage of consultants help to get your retail business up and running online, but one Adelaide firm has taken another step and asked internet shoppers what they want.
Proactive Tours has developed a web marketing system adjustable to suit any type of business, with the bonus of simple 'do it yourself' adjustment by the client.
The Proactive Tours Online Tour system (www.proactivetours.com.au) links to a client website. Clients can then give their clients full, up to date and detailed visual displays of whatever product or service is being offered.
This is very visual, point-and-click technology. It’s an image-driven marketing push based on navigating around a base image, or map, to find more detailed images indicated by simple, effective icons.
There can be up to five pages per tour, 15 digital images per page and text under every image.
Visitors get two email links and one ‘email a friend’ link per tour. Design flexibility is evident.
Clients can link other websites to a tour and link several related tours to each other.
This, says Proactive operations manager, Marlene Norton-Baker, is how web shoppers prefer to take up information on prospective buys.
“Proactive Tours started with research in 2000,” Marlene says.
“We owned a desktop publishing business servicing the real estate industry. We gathered client ideas on internet services in relation to how they found in...
