IB Woman
Issue No. 26 - December/January 2005/06
News
by Penelope Herbert
Ready to wear – Ready to go
Most women love a good fashion parade. The colours, the styles, the choices – exclusive and ready to wear – perfect.
Local graphic design identity, Diana Jaquillard, has taken that concept one step further. Her award-winning company, Graphic Language Design, has developed an excellent collection of over 100 original wine and olive oil label designs that can be easily modified to a client’s needs.
“This concept makes it easy to choose a wine or olive oil label and get it to market,” says Diana. “The advantage is that you can choose the look immediately and the price of each design can be specified up front.”
Designs are purchased exclusively and purchasers own the copyright. Graphic Language Design have sold many styles internationally but recently their quirky dog theme labels for US and Canadian markets have proved extremely popular.
Employee Value Propositions – the new lure for top performers
Australian companies are being forced to consider what it really takes to secure star candidates with many businesses already finding they need to offer more than just a big salary to lure top performers.
An Employee Value Proposition (EVP) represents the total experience people receive while they are part of a company.
It includes tangible assets such as salary, job responsibilities and HR policies, as well as intangible elements which may include an innovative approach t...
