E-Business
Issue No. 27 - February/March
IT innovators have eyes on the prize
by Ms Leila Henderson
Ten local innovators claimed the lion’s share of a $100,000 national prize pool in the Secrets of Australian IT Innovation Awards, announced late last year. Prizes range from cash and venture capital consulting through to Dell hardware and attendance at overseas tradeshows.
Among the winners are technologies that save workers’ lives, reduce the burden of keeping up with new technology and stop spam in its tracks.
But there’s no such thing as overnight success. Even for award-winning innovators, the road is long and hard.
IT Secrets judge Andrew Paddon, principal consultant of technology ventures company Capital Technic, is backing selected winners with a strategic review he says could add millions of dollars to a company’s market capitalisation.
“We find a lot of IT companies that are just half businesses,” Mr Paddon said. “They either have a good technology strategy and no marketing capabilities or they are all marketing with no real technology. We are looking for companies we feel can meet all the criteria and who can have exponential success on the world stage.”
In alphabetical order with their categories, here’s a brief glimpse of the road these movers and shakers are taking to global markets.
A-Rage – Entertainment
ITEK startup A-Rage has taken its immersive augmented reality outdoors videogame straight to the behemoths of the computer gaming world. Watch this space for an announcement of a distribution deal that will catapult the UniSA spinoff on to the world stage.
BoxSentry - Dell Security
After three years of development, BoxSentry is about to lift its head above the radar. The email security software company will launch an intensive e-marketing campaign this year for its authentication-based solution to the spam nightmare. Unlike most anti-spam filters, BoxSentry's solution will work in more than 180 countries, including those where English is ...
