Feature
Issue No. 27 - February/March
Thoroughly thrilling events
Eventful Adelaide and the 2006 Adelaide Cup Carnival
Eventful Adelaide is a collaboration between the South Australian Tourism Commission, Thoroughbred Racing SA, the South Australian Jockey Club, Magic Millions, the SA Motorsport Board and Arts SA.
Eventful Adelaide is tasked with promoting the array of events that feature in the state early this year to the local, interstate and NZ markets.
These events include:
- Next Generation Adelaide International tennis (2-8 Jan),
- Jacob’s Creek Tour Down Under cycling (17-22 Jan),
- VB Series One-Day International Cricket (24 & 26 Jan),
- Jacob’s Creek Open Golf Championship (16-19 Feb),
- Adelaide Fringe (24 Feb – 19 Mar),
- Adelaide Bank Festival of Arts (3-19 Mar),
- The Adelaide Cup Carnival (3-19 Mar),
- WOMADelaide (10-12 Mar)
- Clipsal 500 (23-26 Mar).
With the number of events taking place in South Australian over this period, the strategy of the campaign has been to grow the overall market from interstate and NZ as opposed to fighting over market share locally.
The Eventful Adelaide campaign comprises of 1.5m brochures which have been inserted nationally in the Weekend Australian, Sydney Morning Herald, Melbourne Age, and The Advertiser as well as the NZ Herald.
Within this the racing industry has a double page spread promoting the full two-week carnival at the SAJC and four country and provincial racec...
