News

Issue No. 30 - August/September 2006

Impress talent with employer brand

Where have all the good employees gone? Adelaide author, Brett Minchington is carving a niche for himself by answering this question backwards: how does a business create an 'employer brand' for itself that attracts quality employees?

His book, Your Employer Brand: attract, engage, retain was recently promoted at the largest human resources convention in the world, the SHRM conference held in Washington DC in June.

Among the first to buy a copy was the Global HR Director of the McDonalds Corporation.

Some time ago Brett realised environmental factors such as the ageing of the population and the changing aspirations of the generations would result in a increasing ‘war for talent’.

Companies would find it increasingly difficult to attract, engage and retain better talent than their competitors.

Brett’s interest in employer branding began in 2003 while researching solutions to the effective management of people at work.

Th...

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