Marketing

Issue No. 30 - August/September 2006

Marketing zealots – what’s the big deal?

Marketing Week 2006

by Mr Paul Garner

It's time marketers drew the line in the sand and stood up to be counted as the true generators of outstanding business profit!

That's the message coming from Marketing Week 2006, taking place at venues around Adelaide from August 22 to 25.

"When business gets it right, adopts a marketing orientation and become marketing zealots then they'll start seeing the double digit growth that most companies just dream about,” Marketing Week chairman Paul Garner says.

"This year's event is also about showing that big ideas are not limited to big organisations and big budgets. Any company, no matter what size or industry, can absorb and use the concepts.

"Marketing Week 2006 is all about evangelising a marketing culture and orientation, big ideas, innovation and promoting marketing as the profession it is.

“BIG IDEAS TO BUILD YOUR BUSINESS says it all. Being innovative, taking risks, adopting a marketing culture is all about building a better b...

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