E-Business
Issue No. 31 - October/November 2006
Make your own news
by Ms Leila Henderson
wikis, blogs, podcasts and splogs
Publicity agents had better move fast to keep up with emerging media.
I was reminded of this by a young lad at my recent media workshop who put forward the opinion that people under the age of 25 don’t read newspapers.
Generations X and Y are more likely to be found perusing their mobile phone screens, writing a blog on MySpace, or building their own radio station on Live365 - or all three at once in the case of my daughter, aged 15.
Personally, I find it recreational to watch people make an ass of themselves on YouTube, but there are also strong business motives for using these make-your-own-news services, which are largely free.
These phenomena are part of what’s known as Web 2.0 (pronounced two point zero), and there’s a whole glossary of terms attached
Blog is short for “web log”, usually written, often using free software from the likes of MySpace, Google and Yahoo! You also can create a video or audio blog, which is known as a podcast.
A wiki is a website where you collaborate with others to create content. Wikipedia is a well known example.
Blogs are diaries that open your life to the public or to anyone to whom you give access. They are increasingly being used to promote businesses and even as a source of news by major publications.
The Sydney Morning Herald recently devoted a whole page to comments posted on the Good Living section’s online ...
