IB BOOKS
Issue No. 34 - April/May 2007
Local Authors strut their stuff
by Pamela Brombal
SA could soon be branded the business author’s state with many of Australia’s successful business writers based here.
‘in-business’ magazine recently launched an online bookstore featuring business-related titles with a difference – most of the books in our collection are by local authors.
In an exclusive event held at the State Library, ‘in-business’ celebrated its bookstore launch with fourteen local South Australian authors and one from NSW. Never before has there been such a unique gathering of authors in the same room, as captured in the front cover photograph of this issue, to celebrate the efforts of their continued success and the opportune platform ‘in-businessBOOKS’ provides for local writers.
“’in-business’ is South Australia’s premier magazine and the success it equates makes it an honour to be associated with ‘in-businessBOOKS’,” said noted IT entrepreneur and author of Winning Credibility and Adaptive Business Intelligence, Matthew Michalewicz.
‘in-businessBOOKS’ responds to demand in the marketplace to deliver a platform for highlighting and distributing business titles to a wide and diverse audience.
Internet-based e-commerce has paved the way for providing quality, local material to a mass audience. Our local authors’ works are now available worldwide.
It can be hard to find distribution for business books through the mainstream press, but they provide new ideas and information about the changing landscape of the
business environment.
Business titles offer expert knowledge about relevant issues that affect your business and the information they contain can influence, educate, stimulate and promote creativity among employers and employees.
There are few better means to introduce new attitudes into the boardroom, offer advice, influence management decisions and
advance careers.
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