E-Business
Issue No. 34 - April/May 2007
Podmo takes freedom to the streets
by Ms Leila Henderson
A new free mobile network demonstrates the capacity of information and communication technology to transform both personal lifestyles and ICT businesses themselves.
Adelaide mobile games and application developer Kukan Studio has introduced Podmo, a world first application of Bluetooth technology that provides a new conduit for advertisers to reach customers, especially those in the ‘x’ and ‘y’ generations.
Podmo provides users with free access to a range of mobile content and applications, no matter what carrier you use.
Inventor and CEO Che Metcalfe says the system creates an eco-system of retail locations and content providers.
“The idea arose out our own frustration as a mobile content developer, and mobile phone users, with the current access to, and distribution of content,” Mr Metcalfe said.
“We were finding it increasingly difficult to get our own games to market through the established distribution model, and throug...






