E-Business

Issue No. 34 - April/May 2007

Podmo takes freedom to the streets

by Ms Leila Henderson

A new free mobile network demonstrates the capacity of information and communication technology to transform both personal lifestyles and ICT businesses themselves.

Adelaide mobile games and application developer Kukan Studio has introduced Podmo, a world first application of Bluetooth technology that provides a new conduit for advertisers to reach customers, especially those in the ‘x’ and ‘y’ generations.

Podmo provides users with free access to a range of mobile content and applications, no matter what carrier you use.

Inventor and CEO Che Metcalfe says the system creates an eco-system of retail locations and content providers.

“The idea arose out our own frustration as a mobile content developer, and mobile phone users, with the current access to, and distribution of content,” Mr Metcalfe said.

“We were finding it increasingly difficult to get our own games to market through the established distribution model, and throug...

The rest of this article is available to in-business subscribers.
If you are a subscriber, please log in - click here.

Established in 2001, in-business is South Australia's leading independent local business knowledge source. We offer subscribers:

• a high quality bi-monthly magazine
• password access to our complete archives online from Issue 1
• regular SNAPSHOTS eNewsletter
• optional listing in our magazine business services directory called 'the team'

in-business has become one of South Australia's best networking packages delivering readers untold business opportunities.

To subscribe click here, or to receive a free trial copy click here.