Issue No. 35 - June/July 2007
Almost 800 attendees voted Marketing Week SA's best marketing and communications conference of 2006. Delegates voted with their feet also, with record attendances for all sessions. Such was the level of interest, some sessions sold out.
With a packed program the committee expects similar numbers - perhaps more - this year.
This year's theme Managing Brands: Art or Science? may prompt groans of “not another conference on 'The Brand'?” In short, organisers say, yes it is. But face it: there is very little in business life more important than your reputation, the history of experiences that you have delivered to your customers and the beliefs about your business that those experiences have created.
“Marketing Week will address the brand holistically,” says organiser, Marilyn Penhall.
“We recognise first and foremost that the brand is a key marketing asset that needs to be managed. This involves aspects of science and research as much as ...