Tool Box
Issue No. 35 - June/July 2007
Personality entrepreneur‘s best asset
by Pamela Brombal
A business does not start with an idea. It starts with the attempt to get an idea out of the back shed and into reality.
Great inventors rarely make great entrepreneurs and great entrepreneurs often work best with someone else's ideas rather than their own.
Someone else's idea is often the only thing an entrepreneur does have. It is difficult to generalise, but entrepreneurship has been defined as the continuous development of intangible resources to pursue an opportunity.
Or: “I don't have the building or the equipment - and I don't have the money or the people either. But I'm still going to do it.”
At the heart of entrepreneurship, therefore, is a paradox. On the one hand it is all about making the abstract concrete. On the other, it is all about not losing heart when the only thing you have going for you is the abstract.
The crucial entrepreneurial spark is rarely the desire to make a fortune, although it is true that the best way to make a fortune is to set up your own business - employees rarely make themselves rich staying where they are.
It is financiers who look to entrepreneurial ventures primarily to make lots of money. At the heart of the entrepreneurial urge is the desire to do your own thing, a yearning for independence, a determination that something can be done better by you than by someone else.
So, personality is perhaps more important than ability or a yearning for riches.
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