News

Issue No. 36 - August/September 2007

IOOF takes Key decision

One of the oldest membership-based friendly societies in the country – Adelaide-based IOOF South Australia – has begun a new era as KeyInvest as a landmark re-branding exercise vaults the company into the future.

Newly appointed Managing Director, Ian Campbell calls KeyInvest “a dynamic new brand representing two business units: Financial Services, offering property loans and investment bonds, and Retirement Living, which has a portfolio of retirement villages in South Australia”.

The re-branding exercise is part of an aggressive five-year plan that aims to grow the company’s property loan business by 50%; to double funds under management; and boost the number of retirement units by 250%.

“Our new name and brand retains links with our heritage, conveys to the community what we do, and supports our future aspirations,” Ian says.

“It demonstrates our company culture, which is dynamic, responsive and relevant to the 21st century.”

Hist...

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