Marketing
Issue No. 36 - August/September 2007
Media & Marketing Snippets
THEM COMMUNICATIONS RIDES A WINNER
SA advertising agency, THEM Communications has recently unveiled their radical new marketing campaign for Angove's Wines. Featuring a man bull-riding a giant white pointer shark, is designed to make the audience sit up and take notice whilst encapsulating the essence of living life to the full Aussie style. “When our creative team was working on this campaign we went back to a true Australian saying 'life's too short'. This was particularly appropriate for Angove's and we developed the key line 'life's short, drink Long Row',” says THEM Communications Creative Director, Claus Thrun. The popular campaign has seen an immediate sales spike for Angove's.
HIDDEN $2 BILLION MARKET GAINS A VOICE
Australia's burgeoning Business-to-Business (B2B) marketplace now has a voice, thanks to an Adelaide-based marketing consultancy. www.b2bmarketer.com.au is the brainchild of Kimon Lycos, a former partner in an international B2B advertising agency in Stockholm and now head of Mihell & Lycos. The new web portal offers professional B2B marketers a place to access best practice information, gain education, discover new trends and connect with others in the industry.
“IBISWorld Business Information estimates that services connected to B2B marketing total at least $2 billion a year in Australia, so it's a huge market. It's a tremendously powerful side of marketing and advertising in Australia that, until now, has been all but ignored,” Kimon says.
FIVEAA GOES FROM STRENGTH TO STRENGTH
FIVEaa is Adelaide's favourite radio station with the station topping the latest radio ratings figures. FIVEaa's breakfast team and Sports Show are also number one and ahead of all other Adelaide radio stations for their time slots. “Its great to be number one again, in fact FIVEaa has gone up in every survey this year which is a fantastic result for the station,...
