Opinion
Issue No. 36 - August/September 2007
Net take on staff attraction
Sourcing quality talent is essential to the survival and success of corporations and is becoming increasingly harder to come by in today's knowledge driven economy.
Developments in internet technologies have been rapid and have the ability to assist employers in attracting the right people for their business. The use of the Internet as a vehicle to drive employment advertising, recruitment and placement has shifted from the traditional paradigm of recruitment processes. The employment process is now supported by online RSS feeds, pod casting, blogs, rich media and e-recruitment technologies.
Corporations take heed - a new analysis of in-house job advertising to attract prospective employees on your company website has revealed that the majority of Australia's top 150 publicly list companies are well behind the world's best practice standards in this area.
Brett Minchington, MD of Collective Learning Australia and senior partner of Employer Brand Institute analysed the top 150 Australian company career websites and compared them against best practice elements, such as talent relationship management, access, content, online recruitment process and usability.
Brett concluded that the majority of Australian websites promoting recruitment and positions available were static, out of date, contained too much text and lacked interactivity.
In most cases, the information on the websites was simply a replica of the 'about us' section of t...
