Marketing
Issue No. 36 - August/September 2007
Small business benefits
One of Australia's largest marketing events, Marketing Week, held annually in South Australia, is a key event for businesses and marketing professionals.
Small to medium enterprises (SME's) - the core of Marketing Week attendees - are the focal point of the organising committee who have put together a pre-conference seminar to help equip them with the tools to make the most of the Marketing Week sessions.
Marketing Week Chair, Michael Neale, said it was important to continue to add value to Marketing Week.
“Marketing Week is designed for businesses of all sizes - topics and speakers are handpicked to create a meticulous and comprehensive program that benefits businesses and marketing professionals from across the state and nationally,” Michael said.
“A plethora of great speakers are involved in Marketing Week 2007 including local, national and international professionals with a wide range of experience and knowledge.
“The pre-conference workshop has been designed to help small businesses get the most out of these speakers and to help them apply the knowledge to their own business.”
Michael said South Australia had approximately 80,000 small businesses (fewer than 20 employees) making up 95 per cent of the business market in the state. This means there is a lot of competition and businesses need to be proactive to achieve results.
Leading the pre-conference workshop is Marc Makrid of Marc Makrid & Associates and D...
