Marketing
Issue No. 36 - August/September 2007
Successful brands engage and empower
JAM's Principal and Strategy Director Peter Joy will be joined by four industry professionals at Marketing Week in August as they address branding, consumer insight and client partnerships.
Peter, a veteran in his field, has spent more than 30 years in marketing and advertising, working for BBDO Clemenger, Y&R, Heinz, Orlando Wines and Berri prior to opening JAM.
Founded in 2004 by Peter Joy and Jim Robinson, JAM employs 20 staff and has achieved great results with campaigns for Port Power, Bickfords, Office of Recreation and Sport, various government agencies and many others.
“With all of our clients we work in a partnership to build their brand and the experience their brand evokes in their customers,” he said.
At Marketing Week 2007 Peter will delve into how partnership arrangements with clients maximise the strategic direction of the brand.
“Sitting on the wall in our reception area is a little creed we wrote when we started JAM three years ago,” he said.
I'm a customer.
If you don't listen to me, you won't understand me.
If you don't offer me things I want, you are irrelevant.
If you don't make my life easier, I will avoid you.
If you don't communicate with me, you are invisible.
If your messages don't engage me, I will not respond to you.
“The only way to engage, connect and empower consumers is to listen to them, understand what there is to connect too and e...
