Marketing
Issue No. 36 - August/September 2007
The best minds in the (marketing) business
Marketing Week 2007, titled Managing Brands: Art or Science? will help equip all businesses - big or small, city or country - with the tools to manage their brand and bottom line.
The four day event, which attracts advertising, marketing and public relations professionals from around Australia as well as a strong representation from business owners, will focus on managing business brands and include speakers from as far away as Denmark.
Marketing Week Chair, Michael Neale, says a diverse group of speakers would bring a wide range of experience and knowledge to the event in 2007.
“While planning for the 2007 event we wanted to develop a program that would benefit all kinds of businesses and we think that we have achieved that,” he says.
“A great deal of thought was put into approaching suitable speakers to ensure they would bring something to the table that would provide all attendees, whether they be a one man-band or a manager of a multinational company, with something they could take away from the event and apply to their work.”
Some of the nationally and internationally acclaimed speakers who will be sharing their knowledge and trade secrets include:
•Kunde & Co's (Denmark) Managing Director and the author of branding philosophy book Corporate Religion, Jesper Kunde - Unique NOW… or never;
•IPSOS Mackay's Dr Rebecca Huntley - Branding according to Y;
•Motorola Mobile Devices, National Marketing Manag...
