News

Issue No. 37 - October/November 2007

Media and Marketing Snippets

Vodafone hits the red button

Vodafone is the first advertiser in Australia to turn its logo into the interactive button on pay TV channels, as it launches a dedicated campaign to promote its Mobile Rugby TV. Pay TV viewers can click on logo, which replaces the traditional red button that accompanies interactive ads, to go to a dedicated Vodafone advertiser location which provides more than 60 hours of live Rugby World Cup 2007 coverage. The interactive advertising campaign - created by Sydney creatives, Ikon Communications and One Barrack Street - will run for four weeks across 13 Foxtel channels.

Adelaide solar city brief to QLD firm

Queensland’s largest advertising agency, BCM, will promote Adelaide as one of Australia’s first solar cities. The Brisbane-based agency beat two South Australian firms for the business. Adelaide was one of five cities selected under the Australian Government’s $75 million Solar Cities program which will encou...

The rest of this article is available to in-business subscribers.
If you are a subscriber, please log in - click here.

Established in 2001, in-business is South Australia's leading independent local business knowledge source. We offer subscribers:

• a high quality bi-monthly magazine
• password access to our complete archives online from Issue 1
• regular SNAPSHOTS eNewsletter
• optional listing in our magazine business services directory called 'the team'

in-business has become one of South Australia's best networking packages delivering readers untold business opportunities.

To subscribe click here, or to receive a free trial copy click here.