IB Woman

Issue No. 37 - October/November 2007

Writing on the Wall: Reading the signs of business success or failure

Why do some businesses that on paper have the necessary management and technical capacity to succeed, fail to do so? And why do the successful ones thrive? The Writing on the Wall by Terence Sheppard explains how businesses that appear similar in the context of the external market may look very different upon closer inspection. For every business, the early indicators of success or failure – the writing on the wall - are there for us to see well before the organisation emerges as either a l...

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