Marketing

Issue No. 38 - December/January 07/08

B2B Marketer - IP Protection now can mean big things later

by Kimon Lycos

I remember my motorbike instructor telling me, “If you have a $10 head, get a $10 helmet.” This principle rings true for IP protection.

The commercial power of an idea is only as good as its protection. Primarily, technology based companies at start-up only have that golden nugget of an idea to sell, to either generate direct sales, attract investors or empower third party channel partners.

Unfortunately, what many don’t realise is the period in which you have to apply for a patent is just 12 months. After that, your options for protection become very limited.

One Adelaide company, SMAC Technologies, knows the value attached to protecting break-through technology. They helped develop an innovation to reduce energy usage and enhance air conditioning performance, improving conventional air conditioning.

Rather than drawing untreated outside air and then cooling it within the total air system, incoming outside air is pre-treated (dehumidified and coo...

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