Tool Box
Issue No. 40 - April/ /
How Gen Y keep retailers honest
by Ali Uren
The traits of Generation Y have received a lot of press in the last three to four years and most of it would not be considered positive.
Having led a team of 14 generation Y employees I have been reflecting on the fact as to whether or not all the bad press associated with this group is really warranted and whether in fact retailers can benefit from embracing their wants and needs within their business.
No doubt some of the “demands” of this generation are unrealistic and at times their attitudes may be unexplainable, but overall I believe their expectations when it comes to workplace cultures and environment are something to be celebrated.
Retailers have an opportunity to vastly improve the way they do business by embracing and not resisting the approach of Generation Y in the workplace.
Their very presence may in fact encourage retailers to raise the bar in a wide range of operational areas and in particular employee learning and development.
Where past generations were not inclined to voice their displeasure at certain aspects of the workplace, Generation Y won’t hold back. I don’t think that is an issue as it will keep retailers accountable and responsible for their behaviour.
If we look at some of the key characteristics of Gen Y it is evident these are all very reasonable requirements and something any engaged employee would expect from an employer regardless of what year they were born:
Opportunities for ongoing learning and development that reflect personal and professional goals
Well defined career goals and an insight and understanding of how they fit into the “bigger picture”
Management that mentors and coaches rather than adopt the traditional role of the “boss”
Inspiring management that acknowledges and recognises effort and contribution
A supportive workplace culture that encourages new ideas
Opportunity to give and receive constructive, regular feedback...
