Innovation
Issue No. 40 - April/ /
IP Strategy enters new environment
This year’s Australian Innovation Festival launch will again incorporate IP Australia’s World IP Day celebratory event. Given the current interest in the environment, global warming and sustainable energy, the focus of the combined event
will highlight the close relationship between Intellectual Property, Innovation and Sustainable Energy Technology in a continuum of ‘Sustainable Innovation’.
The launch will feature well credentialled speakers in the field. Several businesses will showcase how they have successfully applied innovation/IP to their processes, practices, products or services.
Key Messages
World Intellectual Property Day is rapidly growing in popularity. Since its launch eight years ago, increasing numbers of governments and organizations are joining the World Intellectual Property Organisation in the annual celebrations on 26 April.
Why is IP worth all this effort? What do the workings of copyrights, patents, industrial designs or trademarks have to do with the really big issues - like how to stop global warming - or with the things that add spice to life, like watching their favorite athletes perform in this year’s Olympics?
The answer is that, without IP rights many new technologies developed to tackle global problems would never see the light of day and the great sporting events, which entertain and unite us, would not be broadcast into homes across the globe.
Human ingenuity has pr...
