Issue No. 41 - June/July 2008
Buy South Australian. It’s better for you!
SA Great has recently launched the newest phase of
it’s ‘Buy SA’ campaign to encourage South Australian
consumers to purchase local produce and products
instead of interstate and imported goods.
‘Buy South Australian – It’s Better For You’, is an
evolution from ‘The Whole World Buys South Australian.
Do You?’ campaign and provides consumers with an
explanation of why buying South Australian is better
Having experienced this creative overhaul, the Buy
SA campaign is now geared to express to consumers
that buying local boosts the state economy, creates
employment which generates investment and better
options for all South Australians.
SA Great CEO, Judy Potter says South Australians
have access to some of the highest quality produce right
on their doorstep, yet are often unaware of the other
benefits of buying local.
“We really want consumers to real...