IB BOOKS

Issue No. 41 - June/July 2008

Take markets on the fly

by Pamela Brombal

Exporting has traditionally been a tough game, but thanks to trade liberalization and the globilsation of world markets, formal trade barriers that used to exist are being eroded.

But how do you know what country to export to? How do businesses take the big leap from stepping out of local markets to foreign markets overseas?

Tim Harcourt, Chief Economist of the Australian Trade Commission (Austrade) has written The Airport Economist to help Australian businesses explore and develop new markets for their wares.

“I have always been particularly interested in how economic integration on a global scale affects local communities first-hand,” says Tim. “On the other hand, I have always wanted to write what is sometimes dubbed an ‘airport book’ - that is, one that is accessible and read by lots of people.”

“And as I have been to over 40 countries in four years, people always ask me what I think of the economy of Brazil, China, Russia, etc - and I alwa...

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