Marketing
Issue No. 42 - August/September 2008
Does your marketing strategy take new trends into account?
by Pamela Brombal
The world of communications is changing – but the timely question is which specific trends are having
an impact?
Penny Burke, Director of Essence Communication, will cover the Six Future Trends You Need To Know about in an informative session at Marketing Week 2008.
With more than 20 years’ experience in the advertising and marketing industry, Penny has a wealth of knowledge on her expertise area, social marketing.
Previously working as the Director of Strategy Planning for Clemenger BBDO in Melbourne, she started her own marketing consultancy in 2006 focusing on marketing facilitation, research and strategic thinking.
Penny’s presentation will include information on six future trends, how they could affect your business, your customers, and what the implications are for marketing efforts inside and outside the organisation.
Some of the key future trends in the marketing area she will be looking at include:
The Push to Outsource
“Recently we have seen companies giving the power to the consumer and allowing consumers the opportunity to tailor the product to themselves. For example, Levis ran a promotion allowing consumers to design their own jeans to their own measurements,” says Penny.
“I call this product tailoring ‘crowd sourcing’ and we find that consumers are willing to pay a high price for tailored products.”
Penny is following the emergence of marketing on the online world, namely ...
