Marketing

Issue No. 42 - August/September 2008

How to crack the consumer

by Pamela Brombal

John Gamvros is the Head of Strategy for OMD Fuse, the branded content and entertainment division of OMD

in Sydney.

OMD Fuse has grown rapidly since it inception in 2006, delivering major content and brand experience-led projects for clients including Telstra, Johnson & Johnson, McDonalds and V Energy Drink.

John’s session at Marketing Week 2008 will look at what role your brand actually plays in the world of

the consumer.

He will discuss problems that have ...

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