Case Studies

Issue No. 42 - August/September 2008

World working towards fresh image

Printer cartridge recycling firm Cartridge World now boasts 1660 franchises in 52 countries and with only a third of them to manage, Regional Managing Director Mike fuller has his hands full.

Mike, who also handles master franchisee development for the group, now oversees one-third of Cartridge World’s world - Australia, the Pacific and Middle East - with Europe and the Americas under different direct management from offices in San Francisco (Americas) and Harrowgate (UK and Europe).

CW operates in three layers, with master franchisees between the corporate level and the shop operators. While Mike says it is up to master franchisees to set up new shops, CW regularly takes part in trade exhibitions and he says internet enquiry is active.

“In our franchisee system we have trained candidates from 76 years old to 14,” Mike says. “We’ve trained pastors, physicians, policemen, schoolteachers ... there’s no easy way to locate a good franchisee (by profession)...

The rest of this article is available to in-business subscribers.
If you are a subscriber, please log in - click here.

Established in 2001, in-business is South Australia's leading independent local business knowledge source. We offer subscribers:

• a high quality bi-monthly magazine
• password access to our complete archives online from Issue 1
• regular SNAPSHOTS eNewsletter
• optional listing in our magazine business services directory called 'the team'

in-business has become one of South Australia's best networking packages delivering readers untold business opportunities.

To subscribe click here, or to receive a free trial copy click here.