Water Industry Alliance
Issue No. 43 - October/November 2008
AquaSpy in ‘leisurely’ export drive
Soil moisture monitoring and water saving innovators, AquaSpy Group has enjoyed significant success through export and its Golf and Sports Turf division, Golflinx International.
“About 60% of AquaSpy’s work involves export to North America and Latin America. Of that, nearly 90% of our products are exported into the US market. We are also active in the Middle East, Europe and South America,” says CEO, Peter Moller.
AquaSpy prepares thoroughly before entering a target market and delivering its range of
products to customers.
“We ensure the distribution model is right and that we understand each segment we are moving into - the customers, competitors and influencers,” Peter says.
“Relationships are incredibly important and our presence in Los Angeles helps us a great
deal on this front. It assists us to develop networks and utilise contacts.
“We then develop the compelling value proposition through proof of the concept, developing case studies and ensure our potential customers understand the product benefits. We then develop our pitch to customers and ensure we have distributors
with real market penetration.”
AquaSpy targets particular price points for the market and prepares the products to ensure they are low cost and high volume.
“We develop collateral that will appeal to the local market (Spanish brochures for Latin
America) but we also leverage Australia’s water knowledge, experience a...
