Water Industry Alliance
Issue No. 43 - October/November 2008
Water Industry Alliance joins IB
A unique partnership initiative between in-business
and the Water Industry Alliance is set to give South
Australian business people a deeper understanding of
water industry issues and developments.
Under the agreement, the Water Industry Alliance
publication Solutions in Water, a member newsletter
carrying information and feature articles on product and
service innovation, research updates, member news,
achievements and more, will be printed as part of
in-business and take the Water Industry Alliance
membership’s message to a wider audience.
Every in-business will include Solutions in Water as a
distinct focus on this critical sector.
“Water technology and innovation offer significant
value to the wider SA economy, so profiling the
achievements of our home-grown water industry
innovators is an important focus for in-business,”
Managing Editor, Larry Ellenwood says. “This new
section will inform, educate and influence our wellconnected
readership by increasing their understanding
of water resource issues and recruiting wider support
for what should become a very important export
sector for us.”
Founder and publisher of in-business, Graham
Wakeling says the new partnership is a ‘perfect fit’ that
ticks many boxes for both partners. “Everybody is a
winner here,” Graham says.
“From our perspective it’s a perfect chance to provide
our general readership with real insights into key water
industry players, their strategies and business
intelligence. This is a very innovative group of South
Australian companies.
“But this development also provides considerable
benefits to the Water Industry Alliance and its members.
This is a real win-win.”
As a small industry association, the Water Industry
Alliance’s administration and business d...
