Solutions in Water
Issue No. 44 - December/January 2008
Clearmake moves where the action is
Water Industry Alliance member, Clearmakehas broken the market with a new, holistic approach to on-site water conservation for businesses. Tighter water use and antipollution laws have driven the business to become a nationwide operation, with agents in SA.
“We position ourselves as a complete solutions provider in the area of water management for business, government and industry,” says Clearmake CEO, David Lumb.
“Although our core business is the design and manufacture of water harvesting, treatment and recycling equipment, it’s vital we understand the end user’s specific requirements and then develop the most effective solution to meet their site specific needs.
“It sounds simple, but unfortunately it’s not a common approach. There are several ‘equipment sellers’ in the industry and customers end up buying equipment that simply won’t do what they need it to – it may be the result of not understanding flow rates, testing water samples to identify site contaminants or understanding the capability of certain technologies.”
Over the past 18 months Clearmake has invested significantly to improve business operations and build a broader range of skills and experience for product development, process design, manufacturing, field service and client care.
These changes enable “a more consultative approach to customers” David says.
“Rather than simply sell equipment, Clearmake offers project-specific advice and wil...
