News

Issue No. 44 - December/January 2008

Digital strategist’s web-winning recipe

Mike Anderson’s message was a shock coming from one of the UK’s most influential print media barons: the newspaper can be a highly successful element of the modern media mix, but it is “dead” unless it adapts.

Speaking at an in-business lunch event at Cos Restaurant in the city, the MD Digital & Development for News International said enough benchmarks now existed to demonstrate how web-based business should work. It isn’t good enough to replicate your business on the web; it’s necessary to take a tightly focused approach where ‘less is better’.

Mike speaks with authority. Has consolidated News Group’s complicated online news delivery, determined which revenue streams work best and created a coherent corporate framework. The News of the World is now the fastest-growing newspaper website in the world and The Sun’s audience across newspapers, mobile and websites now reaches 23 million people per month, up 18% yearon-year. On average, 15m people read the...

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