News

Issue No. 44 - December/January 2008

Tradefilm puts exporters on big screen

A 10-month collaboration between the State’s best filmmaking talent and a dozen keen SA exporters premiered in October at the City’s Mercury Cinema.

The TradeFilms project saw three teams of filmmakers create marketing materials for 12 SA businesses.

TradeFilms is a partnership between Austrade and SA’s Media Resource Centre. MRC brings emerging screen industry practitioners together with SMEs to create innovative, screen-based advertising campaigns.

“The quality and diversity of each of the 12 films is testament not only to the skill and imagination of the filmmakers chosen to take part – but also the enthusiasm for the project shown by each of the businesses involved,” MRC Director, Gail Kovatseff says.

“There’s a great mix of traditional marketing tools including advertisements and corporate videos, along with more modern concepts like a video series specifically designed for viral marketing through an avenue such as YouTube.”

Chris...

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