Tool Box
Issue No. 45 - Feb/March 2009
Foolproof systems for success
by Carol Haslam
The ultimate formula for business success is really quite simple. The key is in designing an easy-to-follow marketing system which will:
1. Generate quality leads consistently and economically.
2. Convert as many of those leads as possible
into sales.
3. Ensure you delight your customers so they’ll be predisposed to buy from you again and recommend your company to others.
4. Repeatedly sell refills, replacements and other products to your family of existing customers.
5. Ask customers to refer you to others who may want the same benefits.
6. Keep going back to step #1 and repeat the pattern again.
Follow these six steps and your success is virtually assured.
Of course you’ll need a good product or service and a readily accessible, “hungry” market to begin with.
A marketing system is a process to attract new business and to continue serving existing customers.
A system automates the process, making it easier to consistently and reliably attract qualified prospects. It saves you time because everything is prepared and planned in advance. It doesn’t make sense to waste your time and financial resources on those who, for whatever reason, are not likely to buy from you now, or in the foreseeable future.
It’s about boosting your business in the most costefficient and productive way. Essentially, you want to establish a formula for acquiring customers regularly.
You want something that can work over a period of time - something that is affordable; something that delivers plenty of quality prospects and customers, efficiently.
In addition, you want a system that can be implemented at any time, whenever your business needs a fresh crop of prospective buyers.
The best systems are those you control, 100%. When you surrender control, or a portion of it, you lose your ability to monitor and adapt the system directly, as you choose. A proven system lets you automate your marke...
