Issue No. 45 - Feb/March 2009
More than froth
Detpak Australian Barista Championship, Australia’s top Barista competition is a working model of smart marketing which works even better in tough times.
The annual event crowns an Australian Barista Champion who goes on to compete on the world stage.
Australia’s five-time champion, David Makin, went on to compete in Copenhagen this year and took second place. This year’s Australian championship took place amid fanfare on the Gold Coast in January.
“By joining forces with Australia’s foremost Barista competition, Detpak drives greater exposure with the coffee roaster and café audience for our signature Ripple Wrap cup brand,” says Angela Percaro, Marketing Manager for the SA-based packaging manufacturer.
“This audience follows the Barista circuit closely - especially if their brand of coffee is being used or if one of their Barista’s is competing.
“Aligning ourselves with this event shows a strong allegiance with the industry and rela...