Marketing

Issue No. 45 - Feb/March 2009

Post the right message by web video

Social networking through MySpace, Facebook and YouTube holds enormous marketing potential, but posting a promotional video doesn’t automatically equal great marketing, multimedia expert Mark-John Winter warns.

“Viral marketing, or spreading video via these sites, is not going to work for every business. In fact, as some political parties have discovered, it can backlash and prove just how out of touch you are,” he says.

Mark-John’s firm, Winter Wonderland Productions, tailors multimedia for podcasting or CDs, web video or DVD, mobile devices or email, in-store displays or expo screens. The business is another webspawned opportunity.

“What we’ve found is that a number of our clients hadn’t considered harnessing the power of multimedia until they met us. They expected it to cost the earth,” Mark-John says.

“Traditionally, video production was the domain of large production houses and TV studios. The final product was primarily broadcast on TV...

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