Case Studies
Issue No. 46 - April/May 2009
ChiBall rebrands
Founded in Adelaide in 1997 by Monica Linford, the ChiBall Method is an exercise method promoting lifestyle balance, well-being and personal
development. Products have been sold in more than 40 countries to more than 200,000 students and in the past six months CEO Maria-ann Camilleri has led a major rebranding exercise to standardise the ChiBall education program preparatory to licensing it to gyms around the world.
“I suppose many companies see a rebranding as basically a marketing exercise – change the signs, change the logos,launch some marketing information campaigns, and so on. In our case, we were very clear that it was to be a company-wide initiative and vital for everyone to embrace,” she says.
ChiBall Method is a holistic approach integrating oriental philosophy with intelligent exercise, meditations and movement disciplines using a 15cm ChiBall.
“The Method is a unique set of movements and exercises practiced with a ChiBall impregnated with ...



