B2B Marketer
Issue No. 46 - April/May 2009
The birth of a classic
by Kimon Lycos
I’ve just handed back the keys of one of the best cars I’ve ever driven, and this is for many reasons. But the biggest one that looms in my mind, is the fact I’m feeling sick and sorry for looking out my window and not seeing the X6 standing there in the driveway. Baby, I miss you.
Upon release the X6 had a few low blows aimed at it from critics, with catcalls such as, big arse, lack of practicality and the fact it didn’t seem to fit anywhere, painting it as a motoring gimmick. I think those critics are the same people you see desperately shaking out various forms of medication whenever anyone sneezes nearby.
Let’s face it: most SUVs are variations of vanilla. Line up a Touareg, Cayenne, Territory and Kluger and tell me the difference. All follow a bland formula of round shape, high back.
Into this context comes my disbelief at the critics, who tried to lower the boom on the X6, almost as a punishment for someone daring to do something different. My word, how wrong they got it, like the idiot who thought TV was a passing fad. You’ll see that today, everyone is falling over themselves for the X6.
Like all classics and things that are different, the X6 has nailed its flag to another post. Driving it reminds me of shock jock Howard Stern, who is popular because you never know what he will say next. With a bulging 580 Nm, one good stomp in the X6 and you don’t know what level of thrill you’ll get next. Sometimes you get the beast feeling...
